Top 20 weekend actuals per Rentrak for the weekend of Aug. 2015 is at a whopping $7.3B, up 6.4% over the Jan. was down 29% on Sunday from yesterday with $3.58M, putting its opening at $13.46M.Īll films this weekend grossed $148M per Rentrak, up 3% over the same frame a year ago.
Uni expended $2M each on ABC, Comedy Central and CBS as well as during the 2015 NBA Finals.Īfter raising 5% Saturday over Friday ($4.8M to $5M), Warner Bros.’ The Man From U.N.C.L.E. Compton, on the other hand, had 29 different ads/creative variations. The studio spent over $4M on both Fox and ABC. Warners ran 47 different creatives/variations of the U.N.C.L.E.
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shelled out an estimated $31.3M on national TV spots for U.N.C.L.E. since July 14. Universal spent $23M placing national TV ads for Compton since it was first teased on February 8th. on top of its head with their canes, giving it a C+ CinemaScore.Įven more taxing on U.N.C.L.E. is the following: According to which tracks movie ad spend on TV, Warner Bros. The 50-and-up crowd, who actually watched the show, hit U.N.C.L.E. Oh, and Compton was in the house. Critics didn’t hate U.N.C.L.E. at 67%, but audiences gave it an overall B CinemaScore. What didn’t go wrong here? Stars without social media traction (extremely important when teasing a prolific action film, particularly during production - look no further to what all those Marvel movie stars do), Bond redux in the ads, and U.N.C.L.E.‘s opening B.O. King may want to think twice or at least learn from the U.N.C.L.E. misfire.
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Any producer considering a big screen adaptation of CBS’ 1980s spy series Scarecrow and Mrs. Paramount/Skydance’s Mission: Impossible – Rogue Nation foiled Warner Bros.’ The Man From U.N.C.L.E.’s chances at second place, $17.2M to $13.4M. We occasionally see this nowadays, but Uni clearly has not forgotten about how powerful recording industry tie-ins are: Remember, the studio strategically used Beyonce’s Instagram to tease the first trailer, which yielded 100M views across all platforms. During the 1980s and 1990s, music was always a key ancillary and marketing tool, particularly with song tie-ins. Compton attributes its success to a marketing campaign that married an aggressive social media campaign by the film’s talent and prolific producers along with recording industry tie-ins from Dr. Compton‘s weekend also outstrips the first weekends of such 2015 summer tentpoles as Ant-Man ($57.2M) and Mission: Impossible – Rogue Nation ($55.5M), which were playing in close to 1,200 more venues than the biopic’s 2,757-theater count. Night Shyamalan’s Signs ($60.1M), Rise Of The Planet Of The Apes ($54.8M) and G.I. Gary Gray-directed-film was going to overperform it was a similar vibe they had during the weekend that American Sniper went wide.Įven more impressive, the musical biopic about hip-hop group N.W.A posted a FSS in tentpole territory, pegging ahead of such August openings as M. Rival distributors always knew that the F. 7TH & 6TH UPDATE, Monday 4:30PM after 6:30 AM post with chart: Universal/Legendary’s Straight Outta Compton steamrolled its initial $40M-$50M projections this weekend with a $60.2M opening, easily making it the fifth-highest August opener ever.
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